Legal & Regulatory Information

Data Protection & GDPR Compliance

In accordance with the General Data Protection Regulation (GDPR) and the UK Data Protection Act 2018, this website implements appropriate technical and organisational measures to ensure the security of personal data processing activities. Our data protection framework encompasses principles of lawfulness, fairness, transparency, purpose limitation, data minimisation, accuracy, storage limitation, integrity and confidentiality, demonstrating our commitment to protecting user privacy throughout all data processing operations undertaken within the scope of this service.

The Information Commissioner's Office (ICO) maintains oversight of data protection compliance across the United Kingdom. As part of our regulatory obligations, we maintain active registration with the ICO under registration number ZB991936, ensuring transparency in our data processing activities and adherence to statutory requirements. This registration demonstrates our commitment to lawful processing of personal data in accordance with established regulatory frameworks and industry best practices.

Service Provision & Regulatory Framework

This platform provides information services designed to assist UK motor dealers with compliance and operational matters. The service aggregates publicly available information from various regulatory sources including but not limited to the Financial Conduct Authority, the Competition and Markets Authority, the Advertising Standards Authority, and other relevant regulatory bodies. Users should note that while we strive for accuracy in all information provided, regulatory requirements change frequently and independent verification of all information is strongly recommended.

DealerBrain is operated by A. Bell trading from Lytchett House, 13 Freeland Park, Wareham Road, Poole, Dorset, BH16 6FA. The service operates under standard terms of service and privacy policies available on this website. All business correspondence should be directed to admin@dealerbrain.co.uk. Users acknowledge that this is an information service only and does not constitute professional advice.

The Financial Conduct Authority (FCA) regulates financial services within the United Kingdom. Users should be aware that DealerBrain is not authorised or regulated by the FCA and does not provide regulated financial advice. All financial calculations and compliance information provided through this platform are for informational purposes only. Dealers must ensure their own compliance with all applicable regulations including but not limited to consumer credit requirements, treating customers fairly obligations, and anti-money laundering provisions.

Electronic Commerce Regulations

In compliance with the Electronic Commerce (EC Directive) Regulations 2002, this website provides clear information about the service provider, transparent pricing information including any applicable taxes, and comprehensive terms and conditions governing the use of our services. Our commitment to transparency extends to all aspects of our service provision, ensuring users have access to all necessary information to make informed decisions about utilising our platform for their business needs.

Consumer Protection & Rights

While our service is primarily designed for business users, we acknowledge and respect consumer protection regulations including the Consumer Rights Act 2015 and the Consumer Contracts Regulations 2013. Our cancellation and refund policies are clearly stated in our terms of service. Business users should note that certain consumer protections may not apply to business-to-business transactions, though we endeavour to maintain fair and transparent business practices regardless of statutory requirements.

Accessibility & Equality

We are committed to ensuring digital accessibility for all users, including those with disabilities. Our platform strives to conform to Web Content Accessibility Guidelines (WCAG) 2.1 Level AA standards. If you encounter any barriers to accessing our services, please contact us so we can work to provide the information you need through alternative means.

Last updated: September 2025

ICO Registration: ZB991936

Email: admin@dealerbrain.co.uk